Businesses of every size invest substantial time and money into developing their brand, trade names, and goodwill. Whether it’s a distinctive logo, a well-recognized label, a slogan that resonates with customers, or even a unique style of packaging, these assets help a business establish its identity and build a loyal consumer base. When others attempt to imitate or capitalize on this reputation—confusing the public in the process—the law of passing off and unfair competition in Canada comes into play.
Grigoras Law March 4, 2025