Defamation & Reputation Management

Defamation & Reputation Management n.

The combined field addressing false or damaging statements and coordinated reputation risks, encompassing libel, slander, injurious falsehood, privacy remedies, and strategic content removal. This practice blends litigation tools — including injunctions, Norwich orders, and anti-SLAPP motions — with targeted takedowns, search de-indexing, and media response planning to protect personal, professional, and commercial standing across Ontario.

Grigoras Law advises individuals, professionals, and organizations on reputation management across Ontario. We pursue targeted takedowns of defamatory and harmful online content, prepare formal requests for de-indexing where appropriate, obtain urgent injunctions and Norwich orders, and coordinate with platforms and search engines to enforce removal. We also manage time-sensitive media responses to ensure accountability and responsible communication, helping clients limit reputational damage and preserve long-term credibility.

Defamation & reputation management services

Your defamation & reputation management counsel

Denis Grigoras
Denis Grigoras
Counsel, Civil & Appellate Litigation
  • Defamation claims (libel & slander), anti-SLAPP strategy, and defence assessments.
  • Rapid online takedowns: platform-policy notices, host-level requests, and search de-indexing where appropriate.
  • Interlocutory and permanent injunctions to restrain ongoing publication in clear cases.
  • Norwich orders to identify anonymous publishers and preserve IP/subscriber records.
  • Time-sensitive media engagement: right-of-reply packages, fact-check memos, and post-publication accountability asks.
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Rachelle Wabischewich
Rachelle Wabischewich
Counsel, Civil & Appellate Litigation
  • Evidence-led pleadings and affidavits for defamation, privacy torts, and injurious falsehood.
  • Policy-grounded takedown and escalation pathways with social platforms, hosts, and registrars.
  • Procedural strategy on jurisdiction, forum non conveniens, and cross-border enforcement.
  • Interim preservation orders and targeted relief to limit ongoing dissemination.
  • Media-response playbooks calibrated to urgency, risk, and accountability (corrections & follow-ups).
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Selected defamation & reputation management matters

  • Successful anti-SLAPP motion — 2024 ONSC 792
    Ontario Superior Court of Justice · Defamation proceeding
    Motion granted; claim dismissed at an early stage on public-interest grounds.
    Read decision on CanLII
  • Media inquiries on government-contract scrutiny
    Media relations · Time-sensitive response strategy
    Strategic counsel in responding to high-profile media inquiries.
  • Dismissal dispute with sexual-misconduct allegations
    Workplace statements · Reputation and employment
    Counsel in a defamation claim arising from a disputed termination.
  • Contentious municipal election campaign
    Political speech · Public interest
    Counsel in a defamation claim related to statements during an election.
  • False police complaints
    Defamatory accusations · Complaint escalation
    Counsel in a defamation claim arising from false reports to police.
  • Removal of defamatory social-media posts
    Platform policy takedown · Cross-platform coordination
    Counsel to a client involving removal of defamatory content.
  • De-indexing and removal of sensitive court-record information
    Search de-indexing · Privacy & safety
    Counsel to a client seeking removal and de-indexing of personal information republished from court materials, where public availability was being used to threaten safety; coordinated requests to hosts and search engines grounded in local law, platform policies, and risk-of-harm evidence.
  • Takedown of Google reviews breaching user-generated content policies
    Google Business Profiles · Policy-based enforcement
    Counsel to clients seeking removal of Google posts based on violations of platform user-generated content rules (e.g., falsity, harassment, or off-topic content), with supporting evidentiary records and references to applicable policy language.

Media & publications

YouTube thumbnailYouTube icon
CityTV News — interview on online media defamation

ON THIS PAGE

DEFAMATION AND REPUTATION MANAGEMENT

Defamation and reputation management law address how individuals, professionals, and organizations protect themselves against false, damaging, or invasive publications. The modern reputational landscape moves at the speed of the internet — a single post, article, or search result can reach thousands within moments, and its impact can persist indefinitely. Whether the issue arises from a viral social media post, an inaccurate news report, or the republication of sensitive information, the legal and strategic response must be swift, precise, and well-calibrated.

In Ontario and across Canada, defamation law remains rooted in long-standing common law principles, while modern reputation management strategies extend far beyond the courtroom. They encompass a full spectrum of tools: urgent injunctions and takedowns, Norwich orders to unmask anonymous posters, requests to de-index content from search engines, and formal responses to journalists to ensure fair and responsible communication. Increasingly, these remedies overlap with privacy law, intellectual property law, and regulatory frameworks such as PIPEDA and the Charter of Rights and Freedoms, requiring coordinated legal and reputational strategy.

Grigoras Law acts in both offensive and defensive roles, representing plaintiffs seeking redress for reputational injury as well as defendants facing allegations of defamation or privacy violations. The firm’s work includes addressing false statements made online or in the press, mitigating reputational risk through evidence-based negotiation, and pursuing equitable relief where damages alone cannot undo the harm. Through litigation and strategic communication alike, Grigoras Law helps clients regain control of their narrative and restore their professional and personal standing.

UNDERSTANDING DEFAMATION IN CANADA

Defamation law in Canada safeguards individuals and organizations against false statements that unjustly harm reputation. Rooted in the principle that reputation is integral to human dignity, the law recognizes both libel (written or published defamation) and slander (spoken defamation). Whether statements appear in a news article, blog post, online review, or social media thread, the same core legal test applies: the words must be published to a third party, refer to the plaintiff, and tend to lower the plaintiff’s reputation in the eyes of a reasonable person.

Once publication is established, falsity is presumed, placing the burden on defendants to justify or defend the statement. Key defences include:

  • Truth (justification) — A complete defence if the statement is substantially true.
  • Fair comment — Protecting opinions honestly held on matters of public interest.
  • Qualified privilege — Covering communications made in good faith on occasions where the speaker has a duty or interest to make the statement.
  • Responsible communication on matters of public interest — A modern Charter-based defence protecting journalism and other responsible reporting.

See the Supreme Court of Canada’s decision in Grant v. Torstar Corp. (2009 SCC 61) for how this defence is applied in the Canadian context.

DEFAMATION IN THE ONLINE AGE

The rise of social media and user-generated platforms has transformed the law’s practical application. Courts now routinely address issues such as anonymous postings, mass republication, and cross-jurisdictional access. In Barrick Gold Corp. v. Lopehandia, [2004] O.J. No. 2329 (C.A.), the Ontario Court of Appeal recognized the global and enduring harm of online defamation, emphasizing that digital communications are “instantaneous, seamless, interactive, blunt, borderless, and far-reaching.”

Modern cases, such as Pritchard v. Van Nes (2016 BCSC 686) and Clancy v. Farid, 2023 ONSC 2750, illustrate how viral falsehoods can destroy reputations overnight. Courts have responded with significant general and punitive damages, and in certain circumstances, injunctions or takedown orders requiring the removal of defamatory content.

Platforms and intermediaries occupy a complex position. The Supreme Court’s ruling in Crookes v. Newton, 2011 SCC  47, confirmed that hyperlinks are not publications, emphasizing that they merely reference, rather than republish, defamatory material. However, hosts and search engines may still be required to comply with court-ordered takedowns or de-indexing.

INJUNCTIVE RELIEF AND URGENT REMEDIES

Interlocutory injunctions in defamation matters are extraordinary and granted sparingly, reflecting the balance between protecting reputation and upholding freedom of expression. A plaintiff must show that the impugned words are manifestly defamatory, impossible to justify, and cause ongoing harm. Only in the clearest of cases will speech be restrained prior to trial.

In appropriate cases, Grigoras Law pursues urgent court orders, including:

  • Norwich orders, compelling platforms or ISPs to disclose identifying information about anonymous users.

  • Anton Piller orders, preserving digital evidence at risk of destruction.

  • De-indexing orders, directing search engines like Google to remove defamatory URLs.

  • Interim injunctions, halting ongoing publication when damages are insufficient to repair the harm.

INJURIOUS FALSEHOOD AND RELATED ECONOMIC TORTS

While defamation protects personal and professional reputation, the related tort of injurious falsehood addresses malicious false statements about property, products, or business interests that cause economic loss. This includes false reports that drive away customers, undermine investor confidence, or prompt regulatory investigations.

Unlike defamation, injurious falsehood requires proof of falsity, malice, and actual pecuniary loss. In Cana International Distributing Inc. v. Standard Innovation Corp., 2016 ONSC 7197, aff’d 2018 ONCA 145, the court differentiated between reputational injury (defamation) and specific financial losses caused by a false report to Health Canada (the latter forming the basis for injurious falsehood).

INVASIONS OF PRIVACY AND REPUTATION

Closely tied to modern reputation management are privacy torts, particularly intrusion upon seclusion and public disclosure of private facts. Following Jones v. Tsige, 2012 ONCA 32, Ontario recognizes a common law right of action for intrusion upon seclusion, protecting individuals against intentional, significant invasions of privacy. Other provinces, including British Columbia, Manitoba, Newfoundland, and Saskatchewan, have enacted statutory privacy torts, making such conduct actionable without proof of damage.

In the digital context, privacy breaches often intertwine with defamation — for example, where private or confidential information is published alongside false allegations. Remedies may include injunctions, damages for distress, and in regulatory contexts, proceedings under Canada’s federal privacy statute, PIPEDA.

STRATEGIC REPUTATION MANAGEMENT AND MEDIA RESPONSE

Effective defamation and reputation management extends beyond litigation. It often requires strategic coordination with media outlets, online platforms, and search engines. This includes:

  • Preparing takedown and de-indexing requests grounded in evidence and policy language.

  • Coordinating with journalists to correct or update inaccurate publications.

  • Issuing rights-of-reply or public statements to mitigate damage.

  • Advising on the balance between legal action and strategic silence.

Grigoras Law assists clients with rapid response frameworks, particularly when immediate action is needed to prevent further dissemination. Our firm’s experience spans defamation litigation, injunctive relief, online content removal, and privacy regulation, ensuring that every response is proportionate, lawful, and designed to restore reputational integrity.

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65 Queen Street west, Suite 1240, toronto, Ontario M5H 2M5

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